Custom QR CodesQR codes are becoming increasingly popular as a tool for business owners to further extend their reach and promote their products and services. If you are not familiar with QR codes yet, you probably have seen them but just didn't know what they were. They are similar to the bar codes retailers use to scan products, but they are generally square and hold a lot more information. Because they are 2 dimensional (as compared to simple bar codes which are one dimensional) they can hold thousands of alpha-numeric characters. For this reason, companies are finding they are a great way to get more detailed information to their customers and consumers like it because they can access that information immediately. QR codes can be used on business cards, packaging, postcards, in online games and other promotions. They provide instance access to details that would be impossible to fit in that small of a space under normal circumstances. Imagine a coffee retailer for instance that uses their QR code on their packaging. The customer can scan the QR code and be taken to a site that shows them the entire coffee making process or they can receive a coupon code or other information. The uses are unlimited. Until recently, the QR codes have typically been of the black and white variety. As a result, all the QR codes pretty much looked the same. However, with the creation of custom QR codes it has become possible to make unique and interesting QR codes that attract attention with branded colors and some imagery. If you are interested in custom QR codes, contact us for more information. |
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