Google's Panda Update
Website SEO is one of the most popular topics on the internet and for good reason. Your site's ranking has a dramatic impact on the online business you receive. A site with excellent ranking can double, triple, quadruple their business and more. As more and more people turn to the internet to find their products and services, paper directories like the Yellow Pages are becoming obsolete. To be competitive, companies have to be visible online and those that invest some energy into their online marketing and SEO will reap the biggest gains.
Recently one of our newer clients started an SEO/SEM campaign and in 3 months their site visits were tripled. While some their competitors continue to struggle, they have been so busy they are having a hard time keeping up with the work. That's a nice problem to have and it just underlines in bold the benefits of online presence and good ranking.
However, real targeted SEO (white hat not black hat) is a fluid, moving entitly. It is not an exact science. As Google alters their search ranking algorithms (pretty frequently), SEO experts must adjust accordingly. A small change from Google can result in dramatic impact for a site that may have been on the first page, losing a company thousands of visits and big business.
One of the most recent and most talked about Google updates this year has been nicknamed the "Google Panda Update". In their ongoing quest to provide quality search results, Google made changes to their algorithm to penalize spam and farm/aggregator sites. While this was a good move in theory, many legitimate sites with quality content became collateral damage and saw dramatic drops in page rank. Unfortunately, those affected the worst were often the smaller businesses who did not have the SEO help in-house to guide them through the changes and they were left wondering what happened.
At Water Walk Media, we always cover a broad range of SEO practices in an effort to provide a stable SEO base that can withstand the storms of Google's every changing algorithms. This month's "Panda Saavy" special provides some of these services in a package as a help to businesses who might not have the staff to cover many of these areas.
If you would like to get more details on Google's Panda update, you will find some more resources below: